
Venture Evolution Drives Success
At this year’s Foire du Valais conference, our CTO Maxim Shytov took the stage with a presentation on technology’s role in solving real-world problems.
The talk showcased one of our latest success stories, WaterTDS—a smart water management solution developed with a startup. This presentation wasn’t just about WaterTDS, though. It was about the framework that made it possible: Trident Software’s Venture Evolution IT Package.
Let’s dive into the key takeaways from the presentation. Venture Evolution IT Package is designed to help startups not only survive but thrive in today’s fast-paced, competitive tech landscape.

Every Drop Counts: The Inspiration Behind WaterTDS
The presentation began with a reminder of the importance of water. It’s often taken for granted, but sustainable management of this resource is essential in many parts of the world. This is where WaterTDS comes in—a technology-driven solution that optimizes water quality monitoring and filter replacements with real-time data.
But WaterTDS wasn’t just a one-off project. It’s a shining example of how we at Trident Software help startups turn innovative ideas into market-ready products. And at the heart of this transformation is our Venture Evolution IT Package.

What Makes the Venture Evolution IT Package Different?
Trident Software’s Venture Evolution IT Package is not just another IT service. It’s a comprehensive, step-by-step framework designed specifically for startups, taking them from initial concept to a fully scalable product.
Maxim compared the startup journey to riding a rollercoaster, filled with ups, downs, and twists. And just like on a rollercoaster, it helps to have a partner who knows the track and can help navigate each turn.

Why We Understand Startups
Through our years of working with startups, we’ve learned to address their most common pain points:
- Frequent Changes in Requirements: Startups evolve quickly, and so do their needs. We stay flexible, adapting our approach as they test new ideas and shift priorities.
- Limited Budgets: With tight finances, startups need to make every penny count. We’ve become experts at delivering high-quality results without breaking the bank.
- Tight Deadlines: Speed matters. We help startups meet their aggressive timelines without sacrificing quality, ensuring their MVPs hit the market on time.
- Uncertainty and Lack of Experience: Many startups come to us with brilliant ideas but unclear technical specs or a hazy vision of the end product. We serve as advisors, helping them define, develop, and discover their product-market fit.
- Lack of Clear Specifications: Startups often lack clear technical briefs, leading to frequent revisions and a trial-and-error process. While challenging, we guide them at every step, recognizing the need for resilience.
- Corporate Expectations on Startup Budgets:
Many startups amusingly expect enterprise-level service for a fraction of the cost. While we appreciate their ambition, we must balance these expectations with their budget realities.

Venture Evolution IT Package: A Roadmap for Success
Our Venture Evolution IT Package is designed specifically to meet these challenges. It’s a step-by-step process that helps startups bring their ideas to life with a flexible, adaptive approach. Here’s how we break it down:
- Promo Website: The startup’s first impression. We create a sleek, simple site designed to attract early users or investors.
- Proof of Concept (PoC): We test the waters, developing a small version of the product to see if it works in the real world.
- Minimum Viable Product (MVP): We strip the idea down to its essence, creating just enough to get it into the market for feedback.
- Pilot or Prototype: Testing the product in real-world conditions, refining it based on feedback.
- Full-Scale Product: Launching a feature-rich, stable version ready to make an impact in the market.
- Scaling Up: As the product grows, we ensure the infrastructure grows with it, supporting increased users and performance demands.

WaterTDS: A Real Success Story
The presentation also took the audience behind the scenes of WaterTDS, from its inception to its global reach. The idea for WaterTDS came from Naren, a serial entrepreneur and long-time partner of Trident Software. The goal? To create a smart system that monitors water quality and optimizes filter replacements based on actual data.
The product quickly gained traction. Starting with a basic promo website, we gathered early feedback and validated interest in the market. As we developed the PoC and later the MVP, feedback from early users led to additional features, like leak detection and water usage monitoring.
Soon, WaterTDS attracted attention not only from individual users but also from businesses. Companies servicing filtration systems, along with cafés, restaurants, and hotels, showed interest in how WaterTDS could enhance their water management.

The First Step: The Promo Website
The initial stage of the Venture Evolution IT Package involves swiftly and affordably developing a promotional website, like WaterTDS one.
- Product Definition: We worked closely with the client to define the product’s functionality, clarifying how the device works and the value it offers to customers.
- Target Audience Identification: We identified households using filtration systems in the USA, India, and Ukraine as our primary audience.
- Feedback Form: A simple feedback form was added to capture early interest from potential users.
- Low-Budget Marketing Campaign: We launched a modest marketing campaign using Google Ads and social media to drive traffic to the site.

Develop the Proof of Concept (PoC)
After launching the promo website, the next key phase was developing the device’s Proof of Concept (PoC).
- Prototype Development and Testing: We built the first version of the device and began testing its functionality in real-world conditions to ensure it met performance expectations.
- Pre-Order Option: While testing, we updated the website to allow potential customers to place pre-orders, generating early interest and commitment.

Scaling for B2B Success
One of the most exciting developments in the WaterTDS journey was the interest from B2B clients. To meet their needs, we developed additional modules for managing service requests and monitoring large numbers of devices. This infrastructure allowed WaterTDS to scale efficiently and meet the demands of its growing user base.
Today, WaterTDS is installed at the Google Campus in São Paulo. Partnerships have also been established with major brands like Liquos, Starbucks, and McDonald’s, demonstrating the global impact of this innovative product.

The Future with Venture Evolution
WaterTDS’s success is a prime example of how the Venture Evolution IT Package transforms ideas into global solutions. Whether you’re a startup with a fresh concept or an established business looking to scale, our tailored approach ensures you’re not just creating a product—you’re building a future-ready solution.
At Trident Software, we’re committed to guiding startups from the initial idea to a fully scalable, market-ready product. With our expertise in software development and our deep understanding of startup challenges, we help innovators transform visions into impact.
WaterTDS is just one example of how our approach can transform an innovative idea into a scalable solution. If you’re a startup with big dreams and limited resources, Trident Software is here to help you maximize your efforts.
Contact us today to learn how the Venture Evolution IT Package can help your startup thrive!