A Step-by-Step Guide to Selling Goods on Google Merchant

21 March 2024

Boost Visibility and Sales

Creating a strong online presence can be challenging, especially when it comes to standing out on Google search results. The effectiveness of showcasing products on Google Merchant significantly impacts online visibility and sales. Google Merchant emerges as a standout platform, empowering businesses to exhibit their products directly on Google.

In this detailed guide, we’ll lead you through the steps of selling items on Google Merchant, beginning with setting up your account and concluding with strategies for enhancing your product listings to boost visibility and sales.

1. Create a Google Merchant Center Account

The first step is to sign up for Google Merchant Center (GMC) using your Google account.

After registration, fill in all the necessary information about your business, including name, address, phone number, and website. Follow the prompts to finalize the registration process and gain access to the platform’s features.

2. Verify and Link Your Website

To use GMC, you need to verify ownership of your website through Search Console and link your site to your GMC account. This ensures security and confirms that you’re the site owner. Follow the provided instructions to complete the verification process and establish a connection between your website and Merchant Center.

3. Create a Product Feed

A product feed is a file in XML or CSV format containing all the information about your products. You’ll need to include details such as ID, name, description, price, link to the product on your site, images, and product availability. In fact, Google provides detailed guides on creating a feed.

4. Upload the Product Feed

After creating the feed, upload it to GMC. You can set up automatic feed updates to ensure that product information is always current. Then, Google will review your feed for compliance with its policies and guidelines. Make sure to address any errors or issues identified during the review process.

5. Set Up a Campaign in Google Ads

To promote your products through Google Shopping ads, you need to create a campaign in Google Ads. You’ll need to link your Google Ads account to GMC and set up the campaign, choosing a budget, target audience, and bids.

6. Optimization and Monitoring

After launching the campaign, it’s important to track its effectiveness and regularly optimize it. This includes adjusting bids, updating the product feed, and analyzing metrics such as CTR (click-through rate) and conversions. Use Google Analytics or other analytics tools to gain deeper insights into user behavior and identify areas for improvement.

7. Compliance with Google Rules

Ensure your products adhere to Google’s stringent quality standards to prevent rejections or account blocks. Thoroughly review Google’s policies regarding product feeds and advertising materials to maintain compliance. Regularly monitor and update your listings to align with Google’s guidelines and avoid potential issues.

8. Utilize Additional GMC Features

Google Merchant Center offers a range of additional tools and features, such as loyalty programs, promo codes, and dynamic remarketing ads, which can help increase sales and attract more customers.

Selling goods on Google Merchant can be incredibly effective for reaching potential customers and boosting your business’s sales.

By leveraging the automation capabilities of our product, iAM-Trade, you can streamline the process of listing your products on Google Merchant. Follow the steps outlined in this guide, refine your strategies based on performance data, and implement best practices to create successful advertising campaigns.